New Graceland Blog - Elvis and Lansky Brothers


New Graceland Blog - Elvis and Lansky Brothers

September 28, 2017

They say you should dress for the job you want, not the job you have. A young Elvis Presley did just that, with the help of Lansky Brothers Men's Clothing Store.

Elvis began shopping at this Memphis store when he was still in high school. He wanted to be an entertainer, and he followed many of the city's local entertainers into Lansky Brothers. It wasn't long before Elvis was dressing just like the King of Rock 'n' Roll he always knew he'd be.

Lansky Brothers Men’s Clothing Store began in 1946, when Samuel Lewis Lansky, a Russian immigrant, purchased a store at 126 Beale Street for $125. He bought the store for his sons, Bernard and Guy. The store that had previously inhabited that location sold women’s clothes, so the Lanskys tossed the women’s wear and opted to sell what was readily available – army surplus clothing, thanks to the end of World War II. Once that trend died down, the men found their true calling – selling fashion for men.

Bernard Lansky first noticed a young Elvis Presley checking out the store’s window displays in the spring of 1952. He invited Elvis to come in and shop, but the young king declined, saying he didn’t have any money. As the story goes, Elvis told him, “When I get rich, I’ll buy you out,” and Bernard replied, “Do me a favor: Don’t buy me out, just buy from me.”

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