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New Heineken Ad Features Elvis'

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New Heineken Ad Features Elvis' "Bossa Nova Baby"

May 19, 2014

A new Heineken television spot features a young man on a unique journey, set to the music of the King of Rock 'n' Roll. Elvis Presley's "Bossa Nova Baby" sets the tone for a glimpse of a single man's journey to find a mysterious woman. The new ad is being broadcast in countries around the world and Elvis fans can watch the complete online version (below) or by visiting Heineken.com.

Originally written by Jerry Leiber and Mike Stoller, the song was recorded for Elvis' 1963 film "Fun in Acapulco." Recorded in RCA's Studio B in Nashville, the song reached #8 on the Billboard Hot 100 Pop Chart and #20 on the Billboard R&B Singles Chart in 1963.

The spot's description states the following:

A single man embarks on a city adventure with only the missing cards of a mysteriously beautiful woman to guide him. Each card takes him deeper into the neon heart of the city but will his wild woman-hunt eventually lead to the girl of his dreams? Of course it will, but that doesn't mean it won't be a blast finding out how.

Want to learn more about the king? Check out our biography section or plan a trip to Graceland!


Heineken | The City television spot